Insights

Articles on design, development and strategy

Practical lessons from building websites and brands for startups and founders.

How I structure WordPress sites so the client can change every word and image without touching code, while the site stays quick and stable.

Small interface choices move numbers more than redesigns do. These are the changes I test first on landing pages, checkouts and contact forms.

A logo is the smallest part of a brand. Here is the system I hand over to clients so their identity still looks right...

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