Insights

Articles on design, development and strategy

Practical lessons from building websites and brands for startups and founders.

A handover only works if the team can post next month without calling you. Here is how I build template sets that survive real...

Graphics Design

Two designs can use the same layout and the same colours, yet one still looks far more expensive. Usually it is the type doing...

Branding

How I structure WordPress sites so the client can change every word and image without touching code, while the site stays quick and stable.

Branding

Small interface choices move numbers more than redesigns do. These are the changes I test first on landing pages, checkouts and contact forms.

Branding

A logo is the smallest part of a brand. Here is the system I hand over to clients so their identity still looks right...

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